Benefits

Beta carotene is a naturally occurring carotenoid (pigment) found predominantly in colourful fruits and vegetables, such as carrots, sweet potatoes, and leafy greens. It serves as a primary dietary source of provitamin A, meaning the body can convert beta carotene into vitamin A as needed. This conversion supports healthy vision, immune function, skin integrity, and reproductive health, since vitamin A is essential for those processes. In addition, beta carotene’s antioxidant properties help protect cells from oxidative stress.